Learn to connect with consumers through digital channels to ensure your business stays relevant and top of mind. This course will help you take your business’s marketing plan to the next level with a comprehensive understanding of digital marketing strategy and how to use these channels to their greatest effect. You’ll learn how to integrate search engines, social media, email, mobile communications, and more into a comprehensive strategy for your business.
This course is organized into a series of modules, with each module dedicated to a specific competency. Upon successful completion of each module, learners will be able to demonstrate mastery in the following areas:
Module 1: Overview
Evaluate the role digital marketing plays in overall marketing strategy.
Module 2: Search Engine Marketing
Plan and execute search engine related marketing strategy.
Module 3: Marketing Through Social Channels
Compare how different social media channels contribute to meeting marketing objectives.
Module 4: Mobile and Email Marketing Strategy
Examine mobile and email marketing methodology.
Module 5: Develop a Digital Marketing Plan
Outline a cross-platform digital marketing plan that provides value and promotes engagement.
Module 6: Data Analytics and Reporting
Classify data analytics and reporting methods for tracking digital marketing engagement.
Upon completing this course, you’ll be able to:
- Evaluate the role digital marketing plays in your marketing strategies
- Plan and execute search engine–related marketing strategies
- Utilize social media, email and mobile channels in your marketing
- Develop a cross-platform digital marketing plan
- Track your success with analytics
- And more