Course Description

Learn to connect with consumers through digital channels to ensure your business stays relevant and top of mind. This course will help you take your business’s marketing plan to the next level with a comprehensive understanding of digital marketing strategy and how to use these channels to their greatest effect. You’ll learn how to integrate search engines, social media, email, mobile communications, and more into a comprehensive strategy for your business. 

Course Outline

This course is organized into a series of modules, with each module dedicated to a specific competency. Upon successful completion of each module, learners will be able to demonstrate mastery in the following areas:

Module 1: Overview

Evaluate the role digital marketing plays in overall marketing strategy.

Module 2: Search Engine Marketing

Plan and execute search engine related marketing strategy.

Module 3: Marketing Through Social Channels

Compare how different social media channels contribute to meeting marketing objectives.

Module 4: Mobile and Email Marketing Strategy

Examine mobile and email marketing methodology.

Module 5: Develop a Digital Marketing Plan

Outline a cross-platform digital marketing plan that provides value and promotes engagement.

Module 6: Data Analytics and Reporting

Classify data analytics and reporting methods for tracking digital marketing engagement.

Learner Outcomes

Upon completing this course, you’ll be able to: 

  • Evaluate the role digital marketing plays in your marketing strategies 
  • Plan and execute search engine–related marketing strategies 
  • Utilize social media, email and mobile channels in your marketing 
  • Develop a cross-platform digital marketing plan 
  • Track your success with analytics 
  • And more 
Enroll Now - Select a section to enroll in
Section Title
Marketing for the Digital Economy
Start Now, you have 60 days to complete this course once enrolled.
Delivery Options
Course Fee(s)
SPU Tuition non-credit $250.00
Section Notes

This is a personal enrichment non-credit course.

The registration deadline is June 1, 2022 by the end of the day.

Course is self-paced: Completion time: up to sixty days from the date of enrollment.

Withdrawal Policy: SPU Tuition is non-refundable. Students may withdraw from the course with no refund up to sixty days from the date of enrollment. Instructions on how to withdraw are located on our website under Students/Withdrawal and Refund Policies.

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