PES 5083 - Successful Fundraising for Athletics

Delivery Options Online

Course Description

In today’s sports landscape, effective fundraising and marketing are essential for building and sustaining a successful athletics program. This course equips coaches and athletics administrators with practical strategies to generate funding, engage supporters, and expand opportunities for their teams. Through real-world applications, you’ll develop a customized fundraising and marketing plan tailored to your program’s needs. By the end of the course, you’ll have the tools and confidence to secure resources that enhance your athletes’ experience and drive long-term program success.

Learner Outcomes

By the end of the course, participants will be able to:

Demonstrate an understanding of donor or prospect identification and cultivation specific to athletics programs.
Demonstrate an understanding of strategic planning specific to athletics fundraising and revenue-generating programs.
Identify and apply correct fundraising and marketing strategies and techniques for a specific sport within an athletics program.
Identify and apply correct fundraising and marketing strategies and techniques for a complete athletics program.
Identify and apply correct revenue-generating strategies and techniques through social media specific to athletics.
Identify and analyze crucial factors culminating into the development of a sound athletics fundraising and marketing plan for a complete athletics program.
Analyze and identify the complex ethical considerations related to the development and management of a fundraising or marketing plan for athletics.

Testimonials

“This was an extremely relevant course for me to take as a potential administrator and current head varsity coach. The class allowed me to use the information and curriculum immediately in my program. I highly recommend this course to all head coaches.” - Nevada

Enroll Now - Select a section to enroll in

PES 5083 - 156

This is a self-paced section

Online

Available

Successful Fundraising for Athletics

self-paced

Start Now, you have 365 days to complete this course once enrolled.

Online

Tuition credit (3 units)

$395.00

3 Quarter Credits

Section Notes

This course is offered in collaboration with Paragon Coaching.

Course is self-paced. Completion time: up to one year from date of enrollment.

Refund Policy: Withdrawals submitted online through SPU within 7 days of enrollment will receive a 95% refund. Withdrawals received after that point will not receive a refund and no withdrawals will be accepted after the completion deadline for the course. Instructions on how to withdraw are located on our website under Students/Withdrawal and Refund Policies.